Melbourne Storm has confirmed a high-energy new partner, welcoming Dare Iced Coffee to the Club for the next two seasons.
As part of a multi-year deal, the iconic Aussie brand, owned by Bega Group, will be recognised as an Official Partner, reinforcing its ongoing presence within the game.
Built for moments that demand intensity and determination, Dare Iced Coffee is Australia’s leading ready-to-drink coffee brand, made with a blend of arabica and robusta beans. A long time ‘go to’ on gamedays, Dare is now officially part of the action at AAMI Park.
Across the season, Dare will be front and centre, presenting the Club’s pre and post-game interviews, as well as bringing Storm fans the “Dare Defensive Play of the Week” across Storm’s digital channels. This series shines a spotlight on standout defensive moments across the NRL season, celebrating the grit and hustle that turns games.
Melbourne Storm CEO Justin Rodski said the Club was excited to welcome Dare Iced Coffee and Bega Group to its growing partnership network.
“Dare is an iconic Australian brand that aligns strongly with our Club’s values around performance, high energy and consistency,” Rodski said.
“We’re proud to partner with Bega Group and look forward to working together to engage our fans through innovative and entertaining digital content across the next two seasons.”
Bega Group’s Executive General Manager (Retail, Sales, Marketing and Partnerships), Darryn Wallace, said the partnership was an easy match.
“Melbourne Storm set the benchmark for high performance and intensity, which aligns perfectly with what Dare stands for - delivering consistency when it matters most.
“We’re thrilled to be part of gameday at AAMI Park and to shine a spotlight on match‑defining moments through the Dare Defensive Play of the Week across the season.”
To find out more visit: www.dareicedcoffee.com.au
