The jersey the 2020 NRL premiers, Melbourne Storm, will wear in the defence of their title has been officially unveiled today as a highlight of the first year of the new apparel partnership with Castore.
Featuring a classic V shape on the chest and the return of yellow to the jersey for the first time since 2018, the new strip will make its official debut on the opening night of the 2021 NRL season – the long awaited return of Storm to AAMI Park to face the South Sydney Rabbitohs on March 11.
Among the special features Castore has incorporated in the new jersey is a lightning bolt design on the sleeve and the inclusion of a Big V logo on the inner collar as a continuation of the Our Home, Victoria acknowledgment which began during the 2020 premiership season to honour Storm’s home state.
Storm members and fans will be able to purchase their own Storm 2021 jersey from tomorrow when the first batch of stock goes on sale from 11am at shop.melbournestorm.com.au.
Other items in the new Castore range will come on sale over the coming months.
Storm and Castore have started a five-year partnership as the premium UK sportswear manufacturer enters the NRL for the first time.
Renowned as one of the world’s leading sports loving nations, Australia is a key territory in Castore’s international development plans, with Storm leading the way.
"Australia is a key market for us and 2021 will be an exciting year in Castore’s journey to become an internationally recognised brand,” Castore Head of Team Partnerships, Pascal Lafiitte, said.
“Storm have been the most successful sports franchise in Australia over the past five years and this partnership aligns perfectly with our strategy as a premium sportswear brand.”
New Storm signing Reimis Smith was the first player to pull on the new jersey as the NRL squad continued their pre-season build-up in Melbourne before heading to their annual Geelong camp.
“The purple jersey is renowned for success and it will be an honour to play in it when I get that chance,” he said.