Melbourne Storm’s newest partnership has taken flight, with Fiji’s National Airline Fiji Airways coming on board for at least the next three years.
The deal will see Fiji Airways as Premium Partner of Storm which includes naming rights of the club’s new first-class gameday hospitality experience at AAMI Park, the new Fiji Airways Lounge, as well as the Fiji Airways logo on the front of the Melbourne Storm shorts, as the club’s new shorts sponsor.
Storm CEO, Justin Rodski said it is an incredibly exciting partnership.
“Today is an exciting day for Melbourne Storm and we’re very proud to announce a new three-year partnership with Fiji Airways,” Rodski said.
“This partnership is not only about connecting with Fiji Airways and the wonderful people of Fiji but providing an opportunity for Fiji Airways to connect with our members, with our fans, with our corporates and our partners, to bring them into the Fiji Airways family.
“We know the people of Fiji love their Rugby League and we look forward to announcing a number of new initiatives both on the ground in Fiji and in Melbourne over the coming months that will build on this exciting announcement and strengthen our connection with the Fijian community.
“There is no doubt in our mind that Fiji Airways is the best airline in the Pacific and one of the best airlines in the world and we’re extremely proud to be partnering with them.”
Fiji Airways Chief Marketing and Customer Officer, Akuila Batiweti said the partnership was a natural progression for the brands who share the same values.
“For us at Fiji Airways, we are so excited for this partnership, we believe in the values of family, connection and exceptional services and for us as a brand our purpose is to fly for Fiji. We believe this partnership and the values that Storm has fits perfectly with our brand,” Batiweti said.
“Just recently, we won the best airline in Australia and the Pacific and we ranked number 15 in the world by SKYTRAX. This opportunity enhances our brand and our image, and it shares a little bit more of what we want to achieve especially here in Melbourne and Australia with 10 flights a week, we are hoping to do more in the future.
“We can’t wait to see where this partnership takes us for the next three years and beyond.”
