Melbourne Storm has crashed through another NRL barrier, becoming the first club to sign on 40,000 members in the one season.
Storm’s tally of 40,122 announced today is the highest membership count ever recorded by an NRL club and represents a substantial increase of more than 13,000 members in the past 12 months.
The club will celebrate the milestone with a range of special activities at Members’ Appreciation Round against the Sydney Roosters on Friday night – the last home game at AAMI Park for the 2022 home and away season.
Storm’s season of membership records under the Ride The Storm campaign began in June when the club became number one in the NRL for membership for the first time.
Storm CEO Justin Rodski said: “Reaching 40,000 was an ambitious goal for our club in 2022. We’re delighted to have hit our target ahead of the end of the season thanks to the incredible support from our loyal and passionate Storm supporters.
We are honoured to have many members who have been us since day one through to a whole new group of supporters who are experiencing being part of Storm as a member for the first time this year.Justin Rodski CEO, Melbourne Storm
“Overall we have experienced growth of 45% year-on-year which is unprecedented for Storm and we will push on to build that figure even more over the next two rounds and the finals series.
“Our thanks go to everyone who joined us to Ride The Storm this season and we look forward to their support in an exciting finals series to come.”
Storm’s membership has more than doubled since the 2016 season when just over 17,000 members were signed up – a club record at the time.
As part of Member Appreciation Round, one lucky member at Friday night’s game will win the Storm Store ultimate shopping spree, thanks to major sponsor RedZed.
There’ll also be special offers from Storm partners TRADIE, Pancake Parlour and Hush Puppies, competitions for Storm’s junior members, the chance to sit sideline on gameday and be part of a pre-game lap of honour and forming the guard of honour to welcome the teams onto AAMI Park.
All 40,122 member names will be displayed on a commemorative board outside Gate 7.