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Storm and Hush Puppies kick off a new partnership

Melbourne Storm’s NRL players and staff experienced a special fitting session to kick off a new partnership with Hush Puppies Australia for the 2022 season.

This is the brand’s first sporting sponsorship and is one that is close to the heart of the Hush Puppies team, whose head office is based in Melbourne.

Storm’s players and staff were expertly fitted by the Hush Puppies team at AAMI Park to launch the new partnership. Learning about Hush Puppies in-built shoe technology, players and staff trialled a few classic styles while experiencing the brand’s signature comfort, first-hand.

The team's chosen shoe to wear in the 2022 season is one of its classic dress shoes, Whale, which has been an ongoing favourite among Hush Puppy customers.

In addition to comfort, it’s equally important to find the perfect fit and with players such as Nelson Asofa-Solomona measuring up as a size US 16, Hush Puppies was a shoe-in, with its wide range of available sizes.

On the newly formed partnership, Melbourne Storm’s General Manager - Commercial, Daniel Cullinan, said; “The timing of this new partnership is ideal with our return to AAMI Park for the first time in almost a year this Thursday.

“Our players and staff are looking forward to wearing Hush Puppies as part of their gameday and event attire throughout the 2022 season.

“The Hush Puppies team have already come into the club to specially fit our NRL squad which was a real treat for everyone involved.”

Hush Puppies Marketing Manager, Jamie Kouktzelas said: “We are so excited to be partnering with Melbourne Storm this season. The club has built itself on the values of family, accountability, hard work, respect and passion and we couldn’t be prouder to be aligned with these values at Hush Puppies.”

In addition to working directly with the team and its players, Melbourne Storm fans can also expect to get their hands on some Hush Puppies with merch up for grabs at home games.

“You will catch us at games in Gocsh’s Paddock in the Fan Zone giving out freebies and prizes. 

Sign up to our emails or follow us on socials to keep up to date. You can also go into the draw to win tickets to home games.”

The official Melbourne Storm shoe is now available in-stores and online, https://hushpuppies.com.au/mens/whale-tan/ for RRP $179.95.

To shop more of the range, please visit https://hushpuppies.com.au/.

Acknowledgement of Country

Melbourne Storm respect and honour the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.