Melbourne Storm have today announced a new landmark commercial partnership with another Melbourne born and bred company, Openpay, who have signed with the reigning NRL premiers for the 2021 season.
Founded in 2013, Openpay provides a platform to “buy now pay later” and manage payments through fortnightly instalments across a large variety of purchases up to $20,000.
Storm CEO, Justin Rodski, said it was exciting to have a global fintech company partner with the club.
"Storm is fortunate to have such great support from and connections with the Victorian community, so we are very excited to have another partner born and bred right here in Melbourne join the Storm family," Rodski said.
When we sit down with partners, we talk to them about an alignment not just in our commercial opportunities but in our values and benefits that we can deliver together to the Storm community.Justin Rodski Storm CEO
"Partnering with Openpay, we see great potential and benefit for our commercial partners, members and fans and hope to see this partnership grow for years to come."
The Openpay core values of family, passion, respect and accountability will be immediately familiar to Storm fans.
True to its “buy now, pay smarter” promise, Openpay allows customers to spread purchases over fortnightly or monthly payments with no interest.
The brand is aligned with a growing number of businesses in the automotive, healthcare, home improvement and education industries and provides services to customers and merchants in Australia, New Zealand, the UK and the US.
Openpay CCO, Dion Appel said the partnership would further position Openpay to an engaged national demographic and highlights the brands respective commitment to fans and sporting memberships from the highest order through to grassroots.
"Openpay is headquartered in Melbourne, alongside the Storm who are a four-time premiership, high performing team and the only Melbourne-based NRL club, in a league that is dominated by New South Wales and Queensland.," Mr Appel said.
Offering Buy Now Pay Later options to local sporting clubs is something quite unique to Openpay, and we believe this partnership helps support our commitment from professional level through to grassroots sports.Dion Appel Openpay CCO
"We're passionate about enabling Aussies to participate in sport, whether that's helping people spread the cost of buying merch at a games, getting sporting equipment to train with friends and family or signing up for a local sports club, we enable important purchases in their life."
Openpay Group Ltd (ASX: OPY) is a well-established player in the fast-growing global market for 'Buy now pay later' (BNPL) payment solutions.
Openpay partners with merchants to provide BNPL repayment plans to customers in-store, in-app and online.
Openpay's BNPL offering allows customers to purchase what they want and need while spreading repayments over time with no interest costs.
By providing flexible payment solutions to customers, Openpay's BNPL offering also facilitates increased transaction values and conversion rates for merchants at checkout.
Openpay provides services to Customers and Merchants in Australia, New Zealand and the United Kingdom.