Melbourne Storm has partnered with another Sunshine Coast business, with Fuel Your Life joining the Storm family for the next three years.
Storm and Fuel Your Life join forces
Fuel Your Life is a national award-winning dietitian company that works with clients and organisations across Australia to increase physical and mental health and performance.
Melbourne Storm CEO, Dave Donaghy, said Fuel Your Life will occupy the lower back of the Storm jersey for the remainder of the 2020 NRL season before taking on a more active role in game day and membership services from 2021 onwards.
“We’re incredibly proud to have local businesses like Fuel Your Life jump on board at the business end of the season,” Donaghy said.
“The entire Sunshine Coast business community has been very supportive of our club since we first relocated here in late June.
“Having Fuel Your Life join the Storm family as the second local business in the last two weeks shows how much optimism there is in the region. We’re delighted to help build a national presence for Fuel Your Life.”
Storm Director of High Performance, Lachlan Penfold, said he was looking forward to working with Australia’s largest and most successful dietitian company.
“We put a lot of effort into the preparation of our team on the field and in the gym, so it’s important to ensure our players nutritional needs are met to allow them to be at their best every time. We understand that nutrition plays an important role in high performance and recovery.”
With over 45 dietitians and more than 250 locations in its network, Fuel Your Life is achieving its success through the creation of individualised nutrition programs.
Fuel Your Life Managing Director, Tyson Tripcony, said the partnership with Storm is one that will see a long-term commitment supporting the well-being, health and nutrition of some of Australia’s most elite athletes, their partners and their fans.
“The Melbourne Storm are a prestigious and successful club and Fuel Your Life couldn’t be prouder to partner with them for 2020 season and beyond,” Tripcony said.
“Storm’s emphasis on organisational culture is a value we are proud to share and a big part as to why we wanted to partner with them.
“Our company operates in the heart of the Sunshine Coast, and having already partnered with the Lightning, there are great synergies our teams share and we look forward to what we can achieve together this season and beyond.”
Fuel Your Life is a multi-award-winning private practice dietetics company - the largest and most successful in Australia. The partnership with Storm is representative of the important role health and overall fitness plays in elite athletes and thus will inspire and influence a new generation of athletes.