Melbourne Storm and Touch Football Australia have today launched a partnership agreement.
The partnership promotes a holistic approach to game development, branding and fan engagement across all levels of Melbourne Storm and Touch Football.
A significant part of the partnership will see Touch Football’s female and male Victorian teams named Storm.
The partnership aims to also create pathways for players through competitions, game day activations and by enhancing stakeholder relations.
Melbourne Storm CEO Dave Donaghy said, “We are thrilled this agreement with Touch Football Australia (TFA) will see the elite Victorian male and female teams play under the Storm banner.”
“Touch Football is one of the highest participation sports in the country and our partnership with TFA will help continue to provide pathways for males and females to pursue their passion for rugby league, particularly in Victoria.”
Touch Football Australia, CEO, Colm Maguire sees the partnership as multi-faceted and mutually beneficial, affording both organisations and members several aligned opportunities.
“We are delighted to announce today the forging of even closer links to the Melbourne Storm organisation.”
“This is the culmination of an enduring relationship and long-term support informally of our two sports in Melbourne. Through this agreement, the partnership is now elevated and enhanced as another example of the NRL partnership driving stronger collaboration.
“I thank Melbourne Storm for all of their support to date. We believe this to be market-leading in terms of collaboration across codes and clubs. This is as a very significant milestone; with a host of exciting initiatives and activations and in the context of broader integration opportunities with the NRL and clubs.”