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Melbourne halfback Cooper Cronk says there is no point shying away from the extra attention that comes with finals and Storm side needs to embrace it.

Storm will face the first placed Roosters in a Qualifying Final on Friday night with Cronk explaining things won’t change despite the magnitude of the match.

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“You need to embrace it (finals football),” Cronk said.

“You don’t shut out the attention, this is why you play football.

“At the end of the day we’re judged on how we play the game.

“The intensity goes through the roof but the aspects of the game still say exactly the same.”

Storm enter the contest after earning wins over fellow top four finishers North Queensland and Brisbane however the halfback is aware Melbourne needs to turn around it’s recent finals record.

“We haven’t played really well in our finals series the last couple of years,” Cronk said.

“It’s about time Melbourne Storm played to its potential come September.

“This time around we’ve got a little bit of form, a little bit of momentum and playing a relatively high standard.”

“A little bit of luck has fallen our way. We need to grab it with both hands and ride this competition as far as we can take it.”

Acknowledgement of Country

Melbourne Storm respect and honour the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.