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Executive Management

Executive Management

Ashley Tucker - Interim Chief Executive Officer

Ash Tucker was appointed interim CEO of Melbourne Storm by the Board in October 2020.

Having worked at Storm for nearly eight years, Ash was most recently Chief Financial Officer and has been involved with the finance team that has assisted the club in growing revenues across sponsorship, membership, ticketing and merchandise through a period of on-field success including two Premierships in 2017 and 2020.

He has also played a critical role as the Club has diversified its business interests, helping to strengthen its position as one of the most successful in Australian sport.

As a Chartered Accountant whose sporting experience includes working on the Melbourne 2006 Commonwealth Games, Doha Asian Games and Sport and Recreation Victoria, Ash also holds a MBA completed while coaching tennis at Middle Tennessee State University.

Matt Tripp - Chairman

Matt Tripp was appointed Chairman of the Melbourne Storm in May 2020 after serving as a Director and shareholder since 2013.

Matt has spent the majority of his career working in online wagering, which saw him create the two largest Corporate Bookmakers in Australia in Sportsbet and BetEasy.

After building, running and selling those businesses’ over the past 15 years, Matt is now focused on ensuring the Storm continue on with the sustained success they’ve enjoyed over the past decade. 

Bart Campbell - Director

Bart Campbell has been on the board of the Club since 2013, having stepped down as Chair of the Storm and Sunshine Coast Lightning early 2020.

Bart has since joined the boards of New Zealand Rugby and World Rugby. He is CEO of Left Field Live, a Melbourne-based boutique sports marketing agency. Bart holds a Masters in Commercial Law, is a qualified Barrister and Solicitor and Harvard Business School Advanced Management Programme graduate.

He has spent over two decades outside his native New Zealand working in the business of sport in London and Melbourne, where he founded Global Sports Management and amassed extensive governance experience, including senior leadership roles at Essentially Group and CSM.

Gerry Ryan OAM - Director

Gerry is a Melbourne-based businessman and entrepreneur with diverse interests across manufacturing, entertainment, wine, hospitality, property, and sport in Australia and overseas.

As the founder and Chairman of Jayco, Gerry helms Australasia’s largest manufacturer of recreational vehicles. He is Chairman of several Australian entertainment enterprises, including theatre producers Global Creatures, animatronic specialists Creature Technology Company and theme park Gumbuya World.

A strong supporter of Australian cycling over many years. He is the driving force behind the formation of the GreenEDGE Cycling Team, which became the first Australian backed team to win a stage of the Tour de France in 2013.

Gerry is a Director and part owner of NRL Club, Melbourne Storm, Deputy Chairman of Visit Victoria, and Chairman of the Melbourne Cup Foundation. His interest in the thoroughbred industry extends as a racehorse owner, breeder and having won many group races including winning the 2010 & 2017 Melbourne Cup.

In recognition of his significant and extensive contribution to the nation’s manufacturing, leisure, sport, and tourism industries, and to the wider Australian community, Gerry was made a Member of the Order of Australia in 2000.  

Danielle Smith - Director, Group COO and Netball CEO

Danielle has been with the Melbourne Storm Group since 2011, commencing as CFO, then expanding to COO, with her current focus as CEO of the Club’s Super Netball team, the Sunshine Coast Lightning.

Danielle has also been a Board Director of Melbourne Storm since 2013.

She has more than 20 years of experience working across a broad range of industries with a focus on the sport and entertainment industry.

After commencing her career with big four advisory firm KPMG, Danielle’s career has included senior roles with Melbourne 2006 Commonwealth Games Corporation, Geelong Football Club and global whitegoods giant, Whirlpool.

Danielle is a graduate of the Australian Institute of Company Directors program (GAICD), a chartered accountant (CA) with CAANZ, and holds Bachelor degrees in Commerce and Arts.