Melbourne Storm is proud to announce a new partnership with Brick Lane Brewing.
Founded in Melbourne, Brick Lane Brewing is a leading Australian brewery known for its focus on quality, innovation and sustainability. Since their inception, Brick Lane have won 190 global medals, including World’s Best Porter at the World Beer Awards in 2021. Operating from its Dandenong facility, the brewery produces a diverse range of beers designed to suit all taste profiles.
To mark the launch of the partnership, Brick Lane Brewing has today unveiled Storm Lager, a new co-branded beer that will be available throughout the 2026 season.
Storm Lager is a crisp 4.4% zero-carb Japanese-style lager, brewed locally in South Dandenong. It delivers subtle aromas of toasted white bread and red apple, lightly hopped with Centennial and Saaz for mild bitterness and a clean, refreshing finish.
Storm Lager will be available for purchase via Brick Lane Brewing’s digital channels from Thursday 26 February 2026, giving Storm members and fans a new way to celebrate game days and the season ahead. The product will also be available to purchase at Brick Lane Market in the Queen Victoria Market.
Melbourne Storm Chief Executive Officer Justin Rodski welcomed the partnership and the launch of Storm Lager.
“We’re excited to welcome Brick Lane Brewing to our Melbourne Storm family and to launch Storm Lager as part of this new partnership,” Rodski said.
“Brick Lane is a proud Melbourne brand with a strong focus on quality and innovation, which aligns closely with our values as a Club. This partnership strengthens our commercial portfolio and provides our fans with a new and engaging way to connect with the Club throughout the 2026 season.”
Brick Lane Brewing CEO, Bill Webb added, "We are incredibly proud to partner with the Melbourne Storm, one of Australia’s most respected and consistently high-performing sporting organisations.
“As a Melbourne-born brewery, this partnership feels both natural and deeply meaningful for our team at Brick Lane Brewing. Storm supporters are passionate, loyal and demanding of excellence, and that’s exactly how we approach our brewing.
“With Storm Lager, we’re presenting a product that reflects that shared standard: crisp, modern and crafted for big moments. We look forward to seeing Storm members and fans enjoy this fantastic local beer as they back their team throughout the 2026 season."
