Melbourne Storm is proud to welcome global fashion brand Superdry to the Club’s partnership family, joining as the Official Lifestyle Apparel Partner.
This exciting new partnership will see Superdry and Storm combine to deliver premium streetwear and performance inspired fashion to Storm fans, both on game day and beyond.
Superdry is a contemporary fashion brand that fuses vintage Americana and Japanese-inspired graphics with modern British style. Renowned for quality fabrics, unique details, and tailored fits, Superdry is globally recognised with over 500 stores in nearly 50 countries.
To launch the partnership, Superdry will roll out a curated campaign featuring a range of signature styles, modelled by Storm’s NRL players. Designed for the in-between season, the collection focuses on versatile layering and textured pieces, from quilted bombers and coach jackets to everyday sweats, perfect for cool mornings and sunlit afternoons.
Alastair Davies, General Manager of Licensed Brands – Superdry, said: “This collaboration with Melbourne Storm brings Superdry’s signature style into a new arena. We’re excited to launch a campaign that champions individuality and performance, and speaks to the growing intersection of sport, style and culture in Australia.”
Melbourne Storm Chief Commercial Officer, Daniel Cullinan, added: “We’re delighted to welcome Superdry to the Melbourne Storm family. Their globally recognised brand aligns perfectly with the energy, excitement, and ethos of our Club. We look forward to working with them to deliver exceptional value and premium products to our members and fans.”
As part of the partnership, Superdry is bringing fans closer to the action with the Superdry Super Seats, premium seating at AAMI Park available at every Melbourne Storm home game, offering an unforgettable game day experience for special guests and fans.
To celebrate the launch, fans will have the chance to win four Superdry Super Seats to Storm’s Round 26 clash against the Sydney Roosters, plus a $1,000 Superdry voucher.
Superdry will also feature on Melbourne Storm’s digital platforms throughout the partnership, offering members exclusive content, promotions, and benefits.
Click here to shop the Superdry range.
