Melbourne Storm is proud to announce a new multi-year partnership with Muscle Nation, who will become the Club’s Official Performance Partner.
Founded in 2016, Muscle Nation is one of Australia's leading and fastest growing activewear and supplement brands. A family orientated business based in Brisbane, Muscle Nation has created a community and culture like no other.
As part of the partnership, the Muscle Nation logo will feature prominently on the upper back of Storm’s trainer and medical jerseys. The brand will also have a visible presence at Storm home games at AAMI Park through various activations and signage, as well as digital content shared across Storm’s official platforms.
Chris Anastasi and Nathaniel Anthony, Co-Owners of Muscle Nation, said: “Both Melbourne Storm and Muscle Nation share a commitment to innovation and pushing boundaries. As we continue developing new performance products, having the opportunity to work directly with elite NRL athletes will be invaluable. This partnership will drive product innovation while helping Storm players perform at their best.
“As we continue to grow our brand nationally, partnering with one of Australia's most respected sporting clubs feels like a natural evolution. We can't wait to connect with Storm's passionate fanbase and bring our performance products to more Australians. From our first conversation with the team at Storm this has felt like a natural fit, and we're incredibly proud to fuel the team moving forward.”
Storm Chief Commercial Officer Daniel Cullinan added: “We’re always excited to align our Club with forward-thinking, innovative brands. Muscle Nation has been impressive since their inception in 2016, and we’re thrilled to welcome them to our Storm family. We look forward to working with Muscle Nation to enhance our performance and provide our members and fans with great discounts and promotions.”
Proudly Australian and family-run, Muscle Nation has launched over 1,000 different products and is widely available at major retailers including Coles, Woolworths, Chemist Warehouse and many other stores nationwide.
Storm members and fans will enjoy access to exclusive Muscle Nation offers as part of this exciting new partnership.
To learn more, visit: www.musclenation.org
