Melbourne Storm have announced an exciting new partnership with Australia’s number one ladder brand, Bailey Ladders.
Operating as part of Werner Co Australia and ProDriven portfolio, Bailey Ladders is Australia’s leading supplier of ladders for domestic, trade and industrial use, with a rich history spanning more than 68 years.
The partnership will see the two brands aligned for at least the next two years, with promotion and engagement opportunities for supporters, members and corporate partners.
Known and trusted for their quality, innovation, reliability and longevity, Bailey Ladders manufacture over 200 types of ladders made from durable material and all exceeding Australian safety standards.
Scott Douglas, Managing Director Asia Pacific – Werner Co Australia, said: “Bailey Ladders is excited to partner with Melbourne Storm. We see this as a great opportunity for our brand, stakeholders and for the Storm fans.
“Melbourne (and Victoria) is a real heartland for tradies who use Bailey Ladders every day. We have lots of exciting ideas planned during the season to bring the brand to life, and we look forward to communicating them soon.”
Storm CEO, Justin Rodski, commented: “We’re thrilled to announce our partnership with Bailey Ladders, a brand trusted and renowned throughout Australia for their reliability and excellence.
“We’re always striving to improve our offering to Storm members and supporters and this partnership with Bailey Ladders is another step towards aligning our Club with some of the most respected and forward-thinking brands in the Australian market.”
As part of the partnership, Storm and Bailey Ladders will host a joint competition for 200 tradies to win tickets to a Storm home game, with a bay allocated at AAMI Park to watch the game together, decked out in a bespoke high-vis vest.
The partnership will also include a digital storytelling series with Storm players sharing their journey from grassroots rugby league to the top of the game.
Visit www.baileyladders.com.au
