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Storm is Made for Melbourne

Melbourne Storm have launched their emotive, community-centric 2024 campaign; ‘Made for Melbourne’. 

Made for Melbourne highlights what others may deem as a weakness. By embracing the Club’s ‘outsider status’, we highlight how, in many ways, we are in a league of our own.

Made for Melbourne

We do things differently down here - the Melbourne way.  

We lean into what makes up our great Club. Melbourne is our DNA, it’s our legacy, our identity, and, like how our players come from all over to don the purple jersey, people from all walks of life form our purple army and we’re proud of each and every one of them.  

Made for Melbourne appeals to every member and fan. The young, the old, in Melbourne, across Australia and around the globe – no matter where you are.  

We are proud of our differences. We are; 

Made for the Day One’s – our members who have been behind us from the very beginning.

Made for the Pioneers of this Club. 

Made for the Purple Army, no matter where you are. 

Made for the Future Heroes, our pathway for success. 

Made for the Moments. 

Made for the Big Nights at AAMI Park. 

Made for Our City.  

We are Made for you and we are Made for Melbourne

Are you Made for Melbourne? Join the Storm family today! 

Acknowledgement of Country

Melbourne Storm respect and honour the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.

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