Today our Club has launched a new initiative that will use their collective voices to support gender equality.
Launching the inaugural ‘Women of Storm’ initiative on International Women’s Day, Lightning and Storm will provide a voice and platform to address gender equality – on and off the sporting stage.
“Sport has been a vehicle for change over many years. Whether by choice or circumstance, the football field, netball court and sporting stages in between have given voice to those affected by racism, bullying, domestic violence, inequality and the many other health and societal challenges faced by individuals and communities every day,” Storm CEO, Justin Rodski, said today.
“The Storm Group – owners of both Melbourne Storm and Sunshine Coast Lightning – has supported many causes, and the people affected, through events, promotions and fundraising over almost a quarter of a century.
Women of Storm will celebrate the contribution of women in our two elite sporting organisations, while giving voice to the women and men fighting for positive change, inclusiveness and equality.Justin Rodski Melbourne Storm CEO
Whether through supporting the NRL’s Women in League Round, Sunshine Coast Lightning, its partnership with the Victorian Women’s Trust, or week-to-week engagement with our female audience, ‘Women of Storm’ will look to provide a voice on one of the biggest platforms in Australian sport.
Women of Storm will invite women and men to be part of a series of events and initiatives throughout the year, opening the conversation to encourage, educate and celebrate all people doing their part to drive change.
The first Women of Storm event will be held in April where a number of ambassadors will be announced along with the Storm #1 female ticket holder, and will include a range of guest speakers at AAMI Park.
More information about the Women of Storm initiative will be made in the coming weeks.