Melbourne Storm today announced civil and infrastructure supplier, The Jaybro Group, as a new commercial partner for the 2021 and 2022 NRL seasons.
Founded in 1996, The Jaybro Group is a supplier of products used in the construction and maintenance of infrastructure projects across Australia and New Zealand.
Storm General Manager Commercial, Partnerships and Corporate Sales, Daniel Cullinan, said the announcement was exciting for the club on the eve of the NRL finals.
"We are very fortunate to have new partners like The Jaybro Group wanting to join the Storm family, particularly given the challenges all Australian businesses have faced in the last two years," Cullinan said.
"When we first met with The Jaybro Group, it was clear we both have similar values in creating great experiences for our staff and we look forward to seeing this partnership grow over the next two years."
The Jaybro Group National Sales Manager, Michael Liebmann, said the company lives and breathes core values which align closely with those at Melbourne Storm.
"Melbourne Storm are undoubtably one of the highest performing teams in all of Australian sport, having a track record of consistent success over the last two decades," Liebmann.
"With a culture of metric driven accountability and an insistence on living by a defined set of values, we have watched their success closely and implemented many parts of what they do into our own company ‘game plan’.
"We are very excited to be partnering with Melbourne Storm to help us push The Jaybro Group to the next level and beyond."
The signing of the partnership with The Jaybro Group adds to the growing list of new partners to join Storm in 2021 including Coles, Carsales, Openpay and TRADIE.