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Photography: Breeana Dunbar

Three years into his work at the club, Player Wellbeing Coordinator Peter Robinson (Robbo) attended the launch of the Victorian Women's Trust Be The Hero! program at Northcote High.

Ever since, Robbo has been an active member of the VWT Critical Friends Group (alongside our Player Welfare Manager - Brian Phelan), supporting the development of Club Respect, a community sports initiative that promotes safety and respect in clubs across the country.

Ahead of our Women in League round match against the Wests Tigers, Robbo spoke about the club's long-standing partnership with the VWT.

"Storm and the Victorian Women's Trust have worked together for more than 10 years on a number of campaigns," Robbo said.

We have used our platform to make a difference, by being the voice for the silent and educating men on what’s appropriate behaviour and what a respectful relationship looks like.

Peter Robinson On the Melbourne Storm x Victorian Women's Trust partnership

"To me, gender equality means that my daughter has the same opportunities as my son and they can both feel safe in the community."

Over the journey, our partnership has helped develop and deliver the ‘Be the Hero’ campaign to local rugby league clubs, while our ‘Storming Against Violence’ campaign engaged the wider community in a dialogue around violence prevention and highlighted the key role men play in reducing violence against women and children.

This week we are encouraging the Storm community to donate to the Alma and Albert Tivendale Sub Fund – supporting disadvantaged girls in overcoming barriers to participate in physical activities such as sport and dance. For more info about the sub fund, click here.