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Storm’s visit will give a temporary but vital boost to the local economy

The Melbourne Storm’s temporary training relocation to Albury is a breath of fresh air for the local economy and brings with it short and long-term opportunities.

Media release via Albury Northside, Chamber of Commerce.

Whilst a significant number of businesses have been forced to close doors and stand down staff due to COVID-19, The Storm’s visit will give a temporary but vital boost to the local economy. 

“Many of our local businesses aren’t sure if they can trade for the next month, let alone until when restrictions lift – whenever that may be”, says Carrick Gill-Vallance, General Manager of the Albury Northside Chamber of Commerce.

“Every little bit counts and buys our businesses more time, increasing the likeliness of them being around when restrictions lift. For the few businesses lucky enough to provide services to The Storm’s cohort of 50, it will be a significant win considering these challenging economic times”.

The harsh reality is that Albury will have business casualties as a result of COVID-19. Among the most impacted industries are tourism and hospitality, due to restrictions around non-essential travel and social distancing.

“Having the Melbourne Storm based in Albury will bring with it a welcomed contribution to our economy in the short term, as well as the indirect benefits it’s likely to bring into the future. It will put Albury on the map to show we are still open for business”, says Mr Gill-Vallance. 

“With almost one million followers collectively across all of The Storm’s social media channels, Albury is set to be exposed to an audience we wouldn’t otherwise be exposed to. This is a great catalyst for the tourism sector for when restrictions are lifted.  If that isn’t good for business, I don’t know what is.”


If you would like more information about this medial release, please contact Carrick Gill-Vallance on  0447 318 636 or email at

Acknowledgement of Country

Melbourne Storm respect and honour the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.