The playing squad endured a brutal session on Wednesday morning to kick-start day three of the club's annual pre-season training camp in Geelong.
Notoriously the most gruelling session during the two-week camp, players hit the pristine turf at Geelong Grammar with palpable intensity for over an hour of non-stop tackling drills.
According to Dale Finucane they are bringing the same focus to evening meetings, as players and coaches explore team identity and what it means to pull on the purple jersey.
While the camp provides a welcome change of scenery as the pre-season grinds on, the Storm lock said the workload ramps up when the squad travels down the highway.
"The idea with this camp is to fit in as much training as we can," he said.
"On top of that, we do our normal training loads during the day with our weights and field sessions.
"We stay down here overnight and we probably get three weeks worth of training in during the two weeks."
Players, coaches and performance staff spend two weeks together, staying overnight in campus dormitories.
"We have a lot of young guys coming through in our squads, so at night we have a lot of meetings around our team identity and what it means to be a storm player," Finucane said.
"We haven't signed too many new guys but we have retained a lot of our younger guys.
"Nelson (Asofa-Solomona), Brandon Smith, Brodie Croft, Curtis Scott and Josh (Addo-Carr) - we have a lot of guys who have signed on longer term.
"Though we lost some older, experienced guys, we retained those guys who will be the future of the Melbourne Storm."
The team will travel to Geelong again next month to host the Warriors at Kardinia Park in the club's first trial match of the season.
"Everyone gets the best out of themselves here (at the camp)," Finucane said.
"We have trial games coming up in a month's time, so it's about getting ourselves as fit and ready as we can to play games."
Storm take on the Warriors in Geelong under Friday night lights on February 22.
Purchase tickets here: msr.lc/TrialMatch