Melbourne Storm has today launched a new partnership with industry-leading sportswear brand ISC.
ISC will provide high quality apparel to Storm players, coaches, staff and fans for the next five years.
Storm will partner with the innovative sportswear company, who also serve as a supplier for multiple AFL teams.
ISC has been involved in elite sport for more than 25 years across every major sporting code in the country. Its business model of relationship-led sporting partnerships, supported by high quality products and an innate understanding of the Australian sports landscape has been a large part of its success.
The Australian-owned company places a focus on exceptional quality and unparalleled service, with their values aligned with Melbourne Storm’s consistent pursuit success.
The ISC logo will be added to the Storm home and away playing jersey however the overall design will remain the same for the 2017 season.
Storm Chief Commercial Officer Ben Dunn said: “To have such an innovative brand like ISC involved with Melbourne Storm for the next five years is an exciting opportunity for our Club.
“They lead the way with sports apparel in Australia, as proven by their wide reach across NRL, AFL and other major sporting codes.
“We look forward to partnering with ISC to create Storm apparel that is high quality, unique and in line with the elite performance we as a Club strive for both on and off the field. The focus of this partnership is very much on exceptional customer service for our members and fans.”
Brett Corrick, CEO of ISC, added: “We're thrilled to be the new apparel partner of Melbourne Storm, one of the most prestigious and innovative brands in Australian sport.
“We pride ourselves on providing unparalleled quality merchandise and kits and working with Melbourne Storm over the next five years is an integral part of delivering the very best sportswear to the NRL Market.”