Crown Resorts sign partnership extension
Melbourne Storm is pleased to announce a landmark deal for the Club, with major partner Crown Resorts extending their partnership for a further five years from 2016-2020.
The new agreement will see Crown Resorts maintain major partner status and retain front of jersey brand positioning on-field.
Additionally, a key focus of the partnership will be to create unique or money-can't-buy Crown experiences for Crown Resorts customers plus working closely to add value to the Loyalty programs of both companies.
The five year deal is the longest single term contract signed by Melbourne Storm and reflects the strength of the brand and the confidence in Storm as a business partner.
Already in its fifth year, the new deal will take the Crown Resorts and Storm alliance into a 10 year union.
Melbourne Storm Chairman Bart Campbell paid tribute to the vision and support shown by Crown Resorts.
“Crown Resorts are one of Australia’s most iconic entertainment brands, representing the best in class in all they do. Melbourne Storm holds similar values and constantly strives to be the best in every field. It is a fantastic partnership that now forms a foundation of our future plans for success.
“Crown Resorts and Melbourne Storm will work in unison to create unique, exciting and lasting memories for members, customers and fans alike. The longevity of a five-year extension offers a fantastic platform to deliver value to all parties.”
Crown Resorts Chief Marketing Officer, Christopher Coyne also commented on the partnership extension.
“Melbourne Storm and Crown Resorts will continue their journey together for another five years allowing a deeper partnership to grow and benefit the dedicated customers that enjoy the sport and entertainment provided by both companies.
“We are consistently embracing opportunities and evolving the way in which we reward loyalty and tailored experiences with the Melbourne Storm team will indeed create memorable moments.”