Melbourne Storm will Lace Up against social violence when they face Parramatta at AAMI Park in Round 14, partnering with anti violence organisation Step Back Think.
Storm players will wear orange laces during their Monday night match-up with the Eels at AAMI Park on June 15, helping raise awareness around social violence and the consequences a violent decision can make.
Local Victorian Rugby League clubs will also get behind the initiative over the same weekend with over 3,000 players donning orange shoelaces in suburban league and junior matches across the state.
Get to AAMI Park on Monday 15 June when Storm host the Eels. It's Monday mates night! Get your 2-for-1 tickets, food & drink offers.
Partnering with Step Back Think, Melbourne Storm recognises the important role sporting clubs can play making a stand against social violence, impacting the behaviour of the wider community.
Since 2000, there have been 96 deaths related to social violence in Australia and off these deaths, 86 were male. 85 were a result of a single punch.
Step Back Think was formed in the wake of the horrific injuries sustained by James Macready-Bryan in 2006. James suffered catastrophic brain damage from which he will never recover after a single punch knocked him to the ground in Melbourne's CBD.
A group of James' closest friends started Step Back Think in an effort to change the culture that will end social violence and prevent others going through what he, his friends, his family, and his community are faced with each day.
Join Storm and register your team to Lace Up by visiting www.stepbackthink.org.
Melbourne Storm v Parramatta Eels
Monday 15 June, 7pm
Book Tickets - 2 for 1 General Admission offer