Storm reveals new back of shorts partner
Melbourne Storm is pleased to announce Metsal Heat Rub Cream has joined the Club as a partner, on a three-year deal as the Club’s back of shorts sponsor.
Today’s announcement is the second of three major sponsor on-field apparel partners the Club has revealed this week.
Metsal Heat Rub Cream is known as a popular choice for professional and amateur athletes for use before, during and after sport to relieve sprains, strains, muscle and joint pain.
A community focus will form part of the partnership, with Storm and Metsal joining forces to help educate and provide training to physiotherapists and support staff at grassroots rugby league clubs, utilising Storm’s experts in this field.
In announcing the agreement Storm Commercial Director Ben Dunn said, “Melbourne Storm is excited to be working with a quality brand like Metsal.
“Incorporating our on-field and advertising assets combined with the expertise of our support staff is an exciting program we know will have a positive impact on Metsal and offer unique benefits to our community clubs and fans,” Dunn said.
“We are extremely excited to be partnering with a team that has the reach, calibre of players and professionalism as Melbourne Storm. Being a high quality, Australian made sports rub that has been used by generations of sportsmen and women, we see the collaboration as a great fit for the Metsal brand,” said Michael McClintock iNova Pharmaceuticals Business Unit Director.