Melbourne Storm and Powerade today announced an extension of their agreement for a further year.
The partnership sees Powerade continue as the Official Hydration Partner of Melbourne Storm.
Having already partnered in 2014, both organisations will continue to work together, with a focus in 2015 on game day activation and a strong social media tie up.
Melbourne Storm Commercial Director Ben Dunn said: “We are delighted to extend our relationship with Powerade for another season.
“They play a crucial role in the sustained success and performance of our players and we look forward to a strong 2015 season together.”
Coca-Cola Amatil General Manager Victoria & Tasmania, Alastair Richardson, commented:
“Coca-Cola Amatil & Powerade are proud to be sponsoring Melbourne Storm again in 2015, keeping players hydrated to assist in maintaining their high levels of performance to ensure another successful season.
“We look forward to working closely with Storm on developing initiatives that continue to deliver strong outcomes for both parties.”