Speaking exclusively to Storm TV, Melbourne Storm Chairman Bart Campbell gives his perspective on Storm’s partnership with Manchester City in acquiring A-League club Melbourne Heart.
A consortium led by Manchester City Football Club, including the ownership group of Melbourne Storm has acquired A-League club Melbourne Heart in an exciting venture for all clubs.
Melbourne Storm Chairman Bart Campbell believes the partnership will allow Storm to grow and develop alongside some of the world’s most recognisable brands.
“It was an interesting day for us, we have been able to join in purchasing the Melbourne Heart with Manchester City,” Campbell said.
“From our point of view its great to have access to the expertise in one of the world's leading sports organisations and to provide someone on the ground support for them here in Melbourne.”
Storm’s partnership with Manchester City, one of the biggest sporting clubs in the world will be an affiliation both clubs can benefit significantly from according to Campbell.
“We have got people as partners who really know what they are doing and are right at the front of the global game,” said Campbell.
“I think there are a lot of key learnings there that will benefit Storm.
“Having a chance to work together with Manchester City will be really good for us and for our business.
“The facilities (in Melbourne) are world class, the people are passionate and there really is something you can do that is quite special here.”
Raefe Winstanley (Melbourne Storm Strategy Director), Simon Pearce (Board Director Manchester City FC), Ferran Soriano (Manchester City FC CEO), Bart Campbell (Chairman of the holding company Heart Consortium Group and Chairman of Melbourne Storm), Brian Marwood (Managing Director City Football Services), Francisco Lopez (Chief Business Officer City Football Services), Txiki Begiristain (Football Director Manchester City FC)