It was the moment that got everyone talking.
Quickly in contention as the ‘Best try of all time’, Xavier Coates’ match-winning try scored in Round 2 was an unbelievable display of determination and athleticism, that not only brought in results on field, but off-field.
Coates with the greatest try you have ever seen
The Australian sporting social media landscape was ablaze following the try bringing in record numbers across Melbourne Storm and NRL-related digital platforms.
Official NRL, Fox League and Nine’s ‘Wide World of Sport’ channels saw an incredible 5 million views across their combined social platforms. Storm’s own accounts brought in a further 800,000, totalling just shy of 6 million views.
The try went on to gain over 85,000 interactions across all Melbourne Storm accounts, alongside a further 4 million impressions over the following Saturday and Sunday.
Going on to almost replicate the try in the same corner in Round 5, Coates earned an enthusiastic cheer from the 20,000+ strong home crowd at AAMI Park.
The shared excitement amongst fans and casual viewers alike of potentially experiencing the iconic moment themselves showcases the impact on-field performance can have off the pitch, bringing more eyes than ever before to the exciting game of rugby league and the partners that help bring it to life.
