Our Game /

We utilise our brand, platforms, and reach to amplify and celebrate the work NRL Victoria and Touch Football Victoria do to grow the game of Rugby League in Victoria.

Our aim is to allow these programs to lead to greater engagement in the game, registered participants, and engagement with Melbourne Storm.

Storm in your Club

Melbourne Storm players, coaches and staff return to the grassroots clubs for training each year to give future stars of the game the chance to mix with the best!

Storm and NRL Victoria work together each year to identify clubs that we can help and engage with through participating in drills and skills delivered on club training nights.

Our visits will align with club registrations, the playing squad season and timings identified by junior clubs.

Storm in your School

This initiative sees Melbourne Storm NRL and Academy players visit 15 schools across our hub locations in Melbourne, aligning with clinics delivered by the NRL.

This visit alone allows us to engage with upwards of 2000 students across all schools.

Harmony Cup

Harmony Cup engages with up to 80 teams and 1600 participants, competing across junior and senior age groups representing their nationality.

In 2025, Harmony Cup amounted to 10,000 people engaging across 3 days of competition. Amongst the fun, community events, market stalls and cultural celebrations are run throughout the event.