Why we do - Instagram
Tuesday 4 December 2012 6:58 PM
As part of our new series “Why We Do”, we’ve already told you why we use Twitter and Facebook . Now we take a look at why we use the popular photo sharing app, Instagram.
The platform now has over 100 million users worldwide (500,000 in Australia) and is one of the fastest growing social media platforms in the world. It allows people to express themselves through images and build a story line of their lives with advanced photo filters to add to the effect.
We have over 3,400 followers of our official Instagram account @MelbStormRLC and we try to provide a unique aspect for our fans, check out how we use it below:
Q. Why do we use Instagram?
Instagram gives our fans a unique insight of behind-the-scenes action at Melbourne Storm. Don’t expect to see pictures that are already in the public domain, these will be images exclusively from the club direct to you.
Q. What can I expect to see on Melbourne Storm’s Instagram page?
We take photos from all over the place, in various positions, angles and sometimes even out of focus. Check out some of our pics direct from our Instagram account below:
Q. I don’t have an Instagram account, can I still see your pics?
While we’d love you get on board this exciting platform and interact with our content, we realise Instagram isn’t for everyone. There are a couple of ways you can still see what we post.
You can visit our brand new Instagram Page here which is updated with all our images.
We also tend to share MOST of our photos on Twitter so if you’re already following us on Twitter you can expect to come across most of our photos.
If you’re on Pinterest (we’ll discuss how we’re using this platform later in the week) then we also collate ours, as well as fans photos, on our ‘Instagram Gallery’ board here
If you want to see all our Instagram pics though, we suggest you signup. Download the App below:
iPhone | Android
Q. What hashtags do you use on your photos?
Hashtags are a great way to spread our photos to a wider audience so we will often use a number of hashtags on each photo, but you can be sure that it will always include our main hashtag #purplepride
We encourage our fans to use this hashtag just as they would on Twitter. It will also help us find your photos on Instagram and showcase them in some of our fan galleries, we love to see how you’re showing your #Purplepride!
Q. What Apps do you use to edit your Instagram pics?
We like to try and edit our pics before we upload them so that they will further compliment the filters that Instagram have. Some common apps that we use to edit our images include:
- Photo fx
We’re always on the lookout for new apps to experiment with. Have you got any suggestions? Leave them in the comments below…
Q. How often do you post on Instagram?
We will always post pics on gameday of the players prior to the game and behind the scenes at AAMI Park or while the players are traveling for away games.
Outside of gameday, we’ll try to post on our account at least once a day.
Q. Who is behind the Melbourne Storm Instagram account?
While our Digital team will be responsible for managing the account, it’s impossible for them to be everywhere so all staff at Melbourne Storm are encouraged to take pictures they think will look good on Instagram. It’s a very creative platform so staff are encouraged to take the same approach.
Q. What can we expect on Instagram in 2013?
You can be sure that our Instagram account will be full of exclusive pictures throughout the year.
We will be looking to reward our Instagram followers with competitions run solely on the Instagram platform. It might be as easy as tagging your pics with a specific hashtag or we might set some tasks for you to complete to be eligible for some great prizes.
Keep following our account and check back to see when we launch our competitions.
2013 will be an exciting year in for Storm in digital media. You will experience coverage of the game like never before as we mount a premiership defence in 2013.
Stay tuned for our next installment of ‘What We Do’. Next we’ll be focusing on how we engage the corporate sector through ‘LinkedIn’.